Digital Media Production

 

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* Digital Media Production

Syllabus

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// VM 618: Digital Media Production I // Visual & Media Studies @ Emerson College
// Course Credits: 4 // Lab Location: 180 Tremont Street T809
// Lecturer: Lily X. Yang, xiying_yang@emerson.edu

// Office: 1119C // Office Hour: 3 - 4:30PM, Wednesday

Syllabus

Course Description

This course introduces students to the fundamentals of digital multimedia design and production, particularly Web design, animated graphics, interactivity and digital imaging. In this course, learning computer applications and being creative within the field are equally important. On one hand, we emphasize perceiving "the image as a dynamic system" in the digital culture; on the other hand, we aim to achieve effective communications by producing compelling presentations, multi-sensory experiences in the cyberspace. It is significant to understand how conceptual studies and technical solutions will support each other during digital media production processes.

Course Objectives

- Understand the process and criteria of multimedia design, and its significant role for communications and creation of cultural expressions in contemporary society;
- Acquire new technical skills in digital working environment with focus on web-based applications;
- Rethink the importance of user/audience experiences in online communications. While applying digital techniques innovatively to produce highly creative projects, learn to balance between your initial intent and the practical needs.

Overall, you will enhance knowledge of digital media in three general areas: conceptual, aesthetic, and technical:
Conceptual: Students will improve the ideation phase of project development. Whether artistic or commercial, every great project starts with a great idea. Through the examination of existing websites, discussion of students' individual projects, group critique, students will sharpen their creative faculties.
Aesthetic: This course will consider the term "aestheitics" in a very large scope, including the arrangement of different visual elements on a screen, as well as site design, usability, narrative elements, and interaction. Through lectures, examination of existing work, critiques, and exercises, students will develop their own new media aesthetic.
Technical: Student will become familiar with the materials needed to create dynamic projects, trainings from Lynda.com, lectures, and critiques will all add to the students' technical knowledge base.

Required Materials

1. Lynda.com subscription (you will need to sigh up your email address with me so I can authorize your account).
2. USB flash drives; DVD-R, CD-R, CD-RW.
3. Firewire drive (suggested for audio/video editing).
4.Sketchbook, paper, pencil.

Grading

A - Truly outstanding work on all levels, including ideation, design, and execution, as well as attendance, participation and discussion.
B - Strong, above-average work in all areas. Projects must work well and be based on a good idea; you must participate and attend regularly.
C - Average work. Any one of the following may earn you a "C": non-functioning projects, frequent absences or lateness, work complete after the due date, or lack of participation.
D - Poor work. A "D" on any area of your work should be considered a warning flag.
F - Unacceptable.

Attendance and class participation (including discussion on readings): 10%,
Project Part I: 15%
Project Part II: 15%,
Project Part III: 20%
Project Part IV: 20%
Project Part V: 20%

* Late projects: Your project and exercise grades will be lowered by 10% automatically if that project is submitted late.

Attendance & Participation

Students are expected to be active participants in class discussions and critiques. Demonstrations that are missed because of student absence will not be repeated. After two absences, any further absences will lower your grade for attendance by one letter grade. According to College policy, any unexcused absence in excess of two will result in a failing grade.

Academic Dishonesty

It is the responsibility of all Emerson students to know and adhere to the College's policy on plagiarism. If you have any questions concerning the College's plagiarism policy or about documentation of sources in work you produce in this course, you should speak to the instructor.

Important Notice: If you believe you have a disability that may warrant accommodations in this class, I urge you to register with the Disability Services Coordinator, Dr. Anthony Bashir at 216 Tremont Street, 5th Floor, (617.824. 8415) so that, together, you can work to develop methods of addressing needed accommodations in this class.