Motion Graphic



* Motion Graphic





Student Gallery


* Digital Media Production

* Fine Arts

// Digital Media Foundation // FOU 114 // Visual Design // CVPA, UMass Dartmouth //
// Lecturer: Lily X. Yang,



Course Description

Motion Graphic Design introduces students to the principles and elements of motion design
through studio practices at beginning and advanced levels. The first phase, “type in motion”,
emphasizes on the relationship between typography principles and animation fundamentals.
The second phase is an advanced applied approach to the language and principles of motion
- building upon existing knowledge in the first phase; synthesizing the lauguage of motion
simultaneously with an emphasis on narrative and narrative structure. In addition to stressing systems, structure, and synthesis of text and image for time-based media, the course also provides knowledge and skills in digital creativity.

Course Objectives

* Develop a vocabulary and visual language for motion
* Demonstrate an understanding of motion graphic design principles in applied practice
* Identify methods and processes for conceptualizing in time-based media (diagramming, storyboarding, keyframing, etc.)
* Demonstrate self-direction in ideation and design process
* Exhibit applied knowledge of synthesis of form and content
* Ability to present one’s work in a clear and professional manner
* Design and completion of professional (broadcast) quality motion-based projects
* Comprehension of varying file formats and compression standards

Required Materials

1. subscription (you will need to sigh up your email address with me so I can authorize your account);
2. USB flash drives; DVD-R, CD-R, CD-RW;
3. Firewire drive(suggested for audio/video editing);
4.Sketchbook, paper, pencil.


Students' grades are determined from an assessment of their progress (via class critiques each week), the quality of their ideas, execution and craft, visual and verbal ability to present their projects. Participation in class critiques is mandatory. Students are required to present their work every week to show progress. Students will be evaluatedon the following:

• participation in class discussions
• attendance
• on-time delivery of work
• personal involvement in the course
• craftsmanship
• presentation skills
• helpfulness to other students in class,
• quality of process
• quality of finished work

Your end semester grade will be based 75% on completed projects and 25% on class participation, attendance, and attitude.
A - Truly outstanding work on all levels, including ideation, design, and execuation, as well as attendance, participation and discussion.
B - Strong, above-average work in all areas. Projects must work well and be based on a good idea; you must participate and attend regularly.
C - Average work. Any one of the following may earn you a "C": non-functioning projects, frequent absences or lateness, work complete after the due date, or lack of participation.
D - Poor work. A "D" on any area of your work should be considered a warning flag.
F - Unacceptable.

Late projects: Your project and exercise grades will be lowered by 10% automatically if that project is submitted late.

Note: Data Loss
Students are responsible for the frequent and methodical back-up of their class work over the course of the semester. Data loss—from a lost, fried and/or stolen hard drive, or satanic software - cannot be used as an excuse for late or missing work.
Students are responsible for the re-creation of any required files that go lost or missing. Back up your work weekly. All students will be required to turn in digital files to me at the assignment due date and again at semester’s end.

Attendance & Participation

Students are expected to be active participants in class dissusions and critiques. Demonstrations that are missed because of student absence will not be repeated. After two absences, any further absences will lower your grade for attendance by one letter grade. According to College policy, any unexcused absence in excess of five will result in a failing grade.